AI’s biggest opportunity isn’t productivity
It’s helping companies identify and make better choices for the decisions that matter
Duke Humfrey’s Library, Bodleian, University of Oxford.
Technologies change. Thoughtful questions endure.
Better decisions create more value than better productivity
Most enterprise AI conversations begin with efficiency, personal productivity, automation. These gains are useful, but they rarely determine whether a business wins.
01 Identify the valuable decisions
Separate high-value choices from enticing AI demonstrations, personal productivity gains, and low-consequence automation.
02 Design the decision systems
Bring together data, models, causal reasoning, optimization, human judgement, sovereignty and governance, in a market where AI changes daily.
03 Govern what matters
Give boards a practical way to challenge assumptions, understand risk, and measure genuine value.
A perspective built across worlds
Anthony Howcroft is the founder and Exec Chairman of SWARM, and works at the intersection of AI, optimization, and supply chain operations.
He also serves on the Board of Geminos, focused on causal systems, and previously spent five years running the Big Data team for EMEA at Microsoft.
As the author of the non-fiction books Questions — A User’s Guideand Late Night, Anthony is uniquely placed to help leadership teams make sense of complex scenarios, and high-value decisions.
Who’s it for?
Investors
Evaluating portfolio value, deal flow, and AI adoption
Boards
Defining strategy to maximize value at minimum risk
PE Firms
Shaping decision-based approaches across a portfolio
Leaders
Moving from pilots and productivity to value