https://www.amhowcroft.com/ideas daily 0.75 2026-04-29 https://www.amhowcroft.com/ideas/if-food-could-talk monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/c22dddf5-c5e5-4a82-892b-573182374d90/amhowcroft_if_food_could_talk_2f2c0080-79c0-4513-8aa4-480c0dcb1ec2.png Ideas - If food could talk - If food could talk, what would it say? My friend Toby asked me that the other day. It’s a deceptively simple question. https://www.amhowcroft.com/ideas/68-seconds-105-times monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/cc0a9b56-134c-4c21-884a-2f3768c5b9e2/sawe-queen.png Ideas - 68 seconds, 105 times - The Pace of Excellence. Two men have just run the London Marathon in under two hours. For the first time ever, in an official race. The second-place finisher was running his debut marathon. https://www.amhowcroft.com/ideas/Blog Post Title One-3zaa9-zlxng-67tfc-ebm2c monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/1775948612436-3EPMNO9B1OA1FY1E81Q1/IMG_0824.png Ideas - Read this, if you don't want AI to replace you - There’s a very strange pattern I’ve noticed among smart people — they have stopped reading. In today’s world, that's becoming a big risk. I started asking people I met a simple question: What’s the last book you read? https://www.amhowcroft.com/ideas/blog-post-title-two-t5my5-k4xmd-67jzh-cye5d monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/1775950931954-F3ASDR4R2KLGIK5ZF0B2/IMG_0825.png Ideas - Optimization wars: Coke vs Pepsi - I’ve noticed something odd over the last few years. More and more public places I visit — movie theaters, airports, universities — are Pepsi only. Meanwhile, The Coca-Cola Company keeps introducing flavors I really like… briefly. Then they disappear. Sometimes they return for a month. Then they’re gone again. https://www.amhowcroft.com/ideas/blog-post-title-three-y3peb-4lwnz-5pkhf-d2h7l monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/1775956385151-331529DBRN1BZ4XVJTJE/IMG_0827.png Ideas - Real-world examples of AI predicting the future - I often get asked to help companies predict the future using AI. While I don’t have a crystal ball to foresee black-swan like events, I can help companies forecast, prepare, and adapt – sometimes with surprisingly simple approaches. https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/38ebe2a6-d827-4a70-b6c2-fe176f3ebe82/Screenshot+2026-04-24+at+2.24.51%E2%80%AFPM.png Ideas - Real-world examples of AI predicting the future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/af13a2c2-ca7d-4eac-817f-1775c99e6be7/Screenshot+2026-04-24+at+2.25.42%E2%80%AFPM.png Ideas - Real-world examples of AI predicting the future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amhowcroft.com/ideas/blog-post-title-four-lr658-tcthp-wf5mw-xw8me monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/1775960477043-0Z1I9GNW1A5UPUYNFVGW/IMG_0826.png Ideas - AI can now predict the future - What if I told you AI can now determine exactly which deals in your pipeline will close this quarter? Or which product SKUs will run out of inventory in 90 days? The real question isn’t whether AI can predict the future – it’s whether it can do it better than you. https://www.amhowcroft.com/ideas/super-smart-abstraction-in-ai-art-and-life monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/a68fa007-f54e-4c74-b5ba-c7d37458b6e0/1700150137747.png Ideas - Super-smart: abstraction in AI, Art, and Life - Understanding the intricacies and impact of natural and artificial intelligence (AI) is becoming paramount, whatever your industry. The concept of levels of abstraction emerges as a critical framework we all need to know. https://www.amhowcroft.com/ideas/leo-and-the-solution-machine monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/397ca0ca-a2cc-4351-b8c9-aadf00789b47/1695404105796.png Ideas - Leo and the Solution Machine - In the tranquil village of Prosperoperos, nestled amidst rolling hills and glistening streams, lived a group of industrious villagers. These villagers were known for their ingenuity and resourcefulness, always seeking new ways to improve their lives and the community. https://www.amhowcroft.com/books daily 0.75 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/a87bf405-a2fe-46ac-8748-0bc32f001367/eBook+Cover.001.jpeg https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/db742ac1-9c6d-4d68-9082-0928a50fd77a/Amazon+Cover+26Apr.png https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/98038d20-1094-4416-a6e2-32597cb44e30/Screenshot+2026-04-27+at+9.43.45%E2%80%AFAM.png https://www.amhowcroft.com/books/blog-post-title-three-y3peb-4lwnz-5pkhf-33p6r monthly 0.5 2026-04-26 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/278b9aff-7280-4314-91ea-2522579c6ae1/Questions+eBook+Cover+v3.jpg Books - Questions — A User’s Guide “This book is fascinating. You’ll never think of questions in the same way ever again.” Susan Bennett, the original voice of Siri Everybody asks questions, but how many of us have been trained to do it effectively? There are techniques used by professions; teachers, psychiatrists, lawyers and sales people are all taught about the art and science of questioning, but their approaches vary greatly based on their differing goals. With the explosion of so-called big data, organizations are now using powerful software tools to ask questions and analyze or influence our behavior. This book takes you on a mind-blowing ride through the history and techniques of questioning, looks at the heroes and villains, the technology and the future of the questioning industry. Whether you want to triple your sales revenues, avoid questions that will damage your relationships, or simply live a happier life, this book can be your guide. You will find out how questions are used in Hollywood movies, why they are critical to jokes, and the ten most bizarre things you might get asked at an interview. We will blow the cover on how people use bias to make us answer questions a certain way, and you will learn new skills such as the art of using silence effectively, or how to spot hooks and use them to great effect. You can discover how to become a guru, and we will expose the way questions can change your memories. You may even learn how to master the black art of the killer question. https://www.amhowcroft.com/books/a-future-with-brighter-days monthly 0.5 2026-04-26 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/79b61922-f653-49ba-9b9b-54600ad763cb/Screenshot+2026-03-26+at+7.38.06%E2%80%AFPM.png Books - A Future With Brighter Days In this second collection, Howcroft invites readers to share twenty captivating stories that unravel the human condition, its joys, heartbreaks, and capacity for renewal. With a perceptive lens that focuses on the extraordinary in the everyday, these stories masterfully weave together lives that are both uniquely specific and universally familiar. Step into the labyrinthine streets of Venice, where a father chases stolen memories. Meet an 11-year-old boy who learns the peculiar art of time travel, or a nurse who finds courage in a simple act of kindness. We encounter a childless couple riding camels into the desert as their dreams fade, and an old lady in a care-home making remarkable gingerbread structures with hidden meanings. From a vigilante group in the woods uncovering their fears, to a woman navigating social media’s relentless grip, Howcroft’s characters are flawed, relatable, and deeply human. Rich with atmosphere and emotional depth, this is an engaging and thought-provoking collection, from a prize-winning storyteller. The writing illuminates the fragility, humour, and power of normal people with wit, poignancy, and an unflinching eye for detail. A Future With Brighter Days is a reminder that even the smallest choices can echo across lifetimes, as we reach for better times ahead. https://www.amhowcroft.com/books/blog-post-title-four-lr658-tcthp-wf5mw-cxysx monthly 0.5 2026-04-26 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/37b4d5d4-8cc2-4279-b91b-b09722ff49b3/HowcroftCover+vAmazon.jpg Books - Nobody Will Ever Love You - Short stories are like miniature films, and this prize-winning collection by Howcroft delivers a potent screening of art-house tales and Hollywood blockbusters. They are studded with a memorable cast of characters, such as a chicken factory worker balanced high on a slippery roof, a woman carving saints out of driftwood, teenage boy-racers who’ve solved life’s mysteries, through to a business woman who dies nine times. Each story is set within a rich cinematic backdrop to reveal people at critical turning points, with delicately balanced risks and rewards.Whether starting riots in Paris, breaking into a friend’s house in California, or killing time before being busted by customs officers, the narrators are flawed, unpredictable, smart, and stupid in equal measure. Funny, moving, and often provoking, these compelling stories will entertain; giving you images that linger and dialogue you’ll want to repeat in fake accents. https://www.amhowcroft.com/home daily 1.0 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/6f353dd2-e7e9-4b45-8759-75fad37b8c95/amhowcroft_night_sky_minimalist_de62ad90-8e6e-4e7b-8669-d8d59c153677.png https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/3551a19b-3d6f-4753-b1cb-17c4b87665ce/84624ec0c04026dcc5a310b8f7cd0b0cfe4deb6bc87a8fcba5e9696cb21cc018.png https://www.amhowcroft.com/about daily 0.75 2026-04-29 https://images.squarespace-cdn.com/content/v1/69c30a21382d6043f9da1f69/01190052-22e9-491d-bedc-2df71e882e84/Anthony+headshot.jpg