AI’s biggest opportunity isn’t productivity
It’s helping boards and leadership teams make better choices about the decisions that determine performance
Duke Humfrey’s Library, Bodleian, University of Oxford.
Technologies change. Thoughtful questions endure.
A practical path from AI to business value
The opportunity is to identify the decisions that matter most, then designing the data, models, processes, and governance needed to improve them.
01 Identify the valuable decisions
Separate high-value choices from enticing AI demonstrations, personal productivity gains, and low-consequence automation.
02 Design the decision systems
Bring together data, models, causal reasoning, optimization, human judgement, sovereignty and governance, in a market where AI changes daily.
03 Govern what matters
Give boards a practical way to challenge assumptions, understand risk, and measure genuine value.
A perspective built across worlds
Anthony Howcroft is the founder and Exec Chairman of SWARM, and works at the intersection of AI, optimization, and supply chain operations.
He also serves on the Board of Geminos, focused on causal systems, and previously spent five years running the Big Data team for EMEA at Microsoft.
As the author of the non-fiction books Questions — A User’s Guide and Late Night, Anthony is uniquely placed to help leadership teams make sense of complex scenarios, and high-value decisions.
Where Anthony adds value:
Boards
Sharpening decisions on strategy, growth, AI, risk and governance
Investors & Private Equity
Testing value-creation plans, portfolio strategy and AI related opportunities
CEO & Exec Teams
Connecting business priorities with better decision systems and AI adoption
Founders & Growth Startups
Providing independent guidance through each stage of growth